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Relationship management


AT C Sales to Sail can support its business relations in the management of relationships. In that context, questions will be considered such as: “How can we maintain a relationship with a customer and how can this relationship be extended? How can we register the data of the customer and how can these data be kept as well as be used in the contacts with the particular customer?”

In this respect, it is important to retrieve as much information as possible about the customer and to use and archive that information in a relation management system. Thereby, the creation of an adequate relations-database is essential, so that data can be located quickly. Moreover, the information can be used, when sending a newsletter, a christmas card, etc.

For shipyards and refit companies, the support of the customer at the start and the end of the boating season is also a form of relationship management. In addition, an adequate log indicating the executed repairs and the annual maintenance can be a good tool.

In a personal talk we gladly provide you with all relevant information about the various possibilities that AT C Sales to Sail can offer, in setting up good relationship management.